Skills
SalesRiver Brand Identity
January 2023
We were tasked to design a brand identity and marketing materials for SalesRiver, a company that offers a suite of sales automation tools to help businesses improve their lead acquisition, routing, and management processes.
The stakeholders wanted the overall tone of the brand identity and marketing materials for SalesRiver to be professional and confident, highlighting the company's expertise and experience in the field of sales automation.
The design should convey a sense of movement and fluidity, to reflect the company's focus on flow and its ability to help businesses improve their lead acquisition, routing, and management processes.
With a View Podcast Concept
April 2024
Developed the visual identity for a new podcast called "With a View Podcast." The podcast aims to connect nature and music, featuring interviews with musical guests who then perform an acoustic set.
For this visual identity, I sought to create and compile visuals that align perfectly with the podcast's mission and goals. I designed three bold marks, with the primary logo featuring a script font. This handwritten font complements the film-like imagery and nature themes, emphasizing the organic and natural essence of the podcast. The logo's yellow color was chosen for its vibrancy and warmth, symbolizing optimism and energy, which aligns with the bold and adventurous spirit of the podcast.
The aim was to evoke a sense of adventure, familiarity, nostalgia, and boldness in the visuals.
eCampus Motion Graphics
2024
Middle Tech Podcast YouTube Thumbnail
September 2023
As the executive producer and designer for the Middle Tech Podcast, my goal was to create eye-catching thumbnails for every episode and clip on YouTube.
I constantly experimented with different images to see which ones worked best. It was all about making thumbnails that were both engaging and matched our brand.
Creating several thumbnails each week that stood out while staying true to our brand was the challenge. By testing designs and using data, I aimed to boost viewer interest and help the podcast grow.
Limestone Retail Brand Identity
January 2024
Middle Tech Social Rebrand
January 2023
With this rebrand, we aimed to eliminate inconsistencies across all channels and create a cohesive, unified brand identity. We chose a darker theme and palette to make our brand orange stand out more vibrantly.
We introduced an organic, almost half-tone texture that works well in both video and still images, adding a unique and engaging visual element.
With the darker tones and textures established, we selected the Inter font for its clean, bold appearance and versatile range of weights. Using this font in white against the darker background creates a striking contrast that immediately captures attention.
Furthermore, we wanted to highlight our guests prominently. By integrating these design elements, we ensured that the rebrand not only looks polished and professional but also focuses on the individuals we feature, enhancing their visibility and impact.
Viveon Brand Identity
September 2022
The primary objectives for Viveon’s branding initiative are to develop a compelling and trustworthy brand identity that resonates with both customers and insurance agents. The visual design should be sophisticated, clean, and technology-driven, creating a seamless customer engagement experience that fosters a sense of safety, trust, and comfort.
Viveon's brand personality is encapsulated in its core values of protection, support, and reliability. The tone of the branding is serious, clean, and technologically sophisticated, while remaining simple and elegant. The brand evokes feelings of kindness, encouragement, liveliness, safety, trust, and comfort, reassuring both customers and agents that they are in good hands.
The stakeholders want design elements for Viveon’s branding should include a versatile color palette that avoids similarities with competitors like SelectQuote. The logo reflects the essence of life and longevity, with a modern yet timeless design that hints at both protection and technological sophistication. The clean and modern typography enhances readability and conveys professionalism.
